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About Us

Bridal - Bridemaids and Wedding Dresses Melbourne

Always and Forever

At Always and Forever Bridal International, Melbourne – London, We pride ourselves on being the leading premier bridal wedding dresses stockist in Melbourne. We support one of the largest collections of beautiful wedding gowns in Melbourne. Always and Forever carry award winning bridal and exclusive designers from Australia and around the world;- such as Sophia Tolli, Ellis Bridal, Peter Trends, Pronovias, Rosa Clara, Enzoani, Fara Sposa, Mon Cheri, Oppulence, Romantica of Devon, Mori Lee, Madeline Gardener New York, La Sposa, St Patrick, Ian Stuart and many more.

With over 28 years in the Industry, Always and Forever Bridal International is a family run and owned business, renowned for its customer service, Always and Forever has become Melbourne’s most sort after and trusted bridal store, for brides to be when shopping for their Wedding Gowns and Bridesmaid Dresses.
 

Designer Wedding Dresses and Gowns Melbourne

Always and Forever Bridal International is based in the heart of Melbourne’s most famous fashion precinct, based on Chapel Street, South Yarra. With globally acclaimed fashion houses sourced from around the world, from Europe to the United States as well as some of Australia’s finest designers. We are synonymous with bringing the newest designer catwalk wedding dress collections from London, Barcelona and New York to name but a few.

Our dedicated bridal stylists will help guide you on your journey to find the most amazing wedding dress, to suit your individual personality and style. With a sense of style our professional team are here to listen and create a truly amazing experience, never to be forgotten.
 

Custom Wedding Dress Service Melbourne

The perfect gown is only limited to your own imagination as we now have our Custom Design Bridal Service. Where you can create your own personalised wedding dress, from Vintage to Bo Ho, Princess Classic to Modern sleek designs. Always and Forever are committed to providing our brides with the ultimate designer experience here in Melbourne.

Our flagship store in Melbourne, is located at the Como Centre, on the corner of Chapel Street and Toorak Road, South Yarra, Melbourne, 3141. We carry an exquisite collection of Bridal gowns, Evening wear and Prom gowns, along with a large selection of accessories, everything you could need for all those special occasions.

Designers such as Ian Stuart, who are exclusive in Australia to Always and Forever, as well as Pronovias, La Sposa, Mon Cheri, Rosa Clara, Peter Trends, Ronald Joyce, Madeline Gardner, Victoria Jane, Mori Lee, Mark Lesley, Romantica of Devon and more.

Always and Forever have been established for over 20 years in the UK, we hold a large selection of some of the finest gowns from around the world. Our success is due primarily to our customers recommendations, that is why you are important to us. Our aim is for you to relax and enjoy the experience, we don’t make any demands, (no maximum time limit, no limit to the amount of gowns you may try), we are here purely for you, so that you may experience the magic.

We pride ourselves in our friendly and professional service, so thank you for taking the time to visit our site and we look forward to seeing you soon, at one of our stores.

A&F BRIDES

  • I just bought my wedding dress from here Jean and Cheryl were amazing they made the experience so enjoyable and special I would highly recommend all brides to start their dress journey here you won’t need to go any further. Cannot rate them highly enough!!

    Rosalyn Johnson
  • The staff are friendly. the dress I wanted was delayed, but staff were polite and apologetic about it. Decent dresses here too.

    Fi W
  • The staff here are next level. They are a cut above every other bridal shop I’ve been to. The staff are just amazing and the dresses are lovely. As good as the other fancy boutiques around Melbourne.

    Adam Lockwood
  • I cannot praise the ladies at Always and Forever enough. They were patient, welcoming and so helpful with dress choices. I spent hours here over my visits and was always met with knowledgeable advice – from travelling abroad with my dress to personalised additions they could make to the dress to make it more my own. Honestly take the time to visit this shop, it’s a little gem.

    Hannah George
  • The service here was top notch. I phoned them with an emergency request for a vale that I needed for a friends wedding in 2 hours time. The ladies were so accomodating, no fuss, took all my requests and made the vale within the hour. Such a relief and beautiful result. Thank you!!!

    Elisa Richardson
  • Thank you for helping us celebrate our wedding day.

    Dan & Cat
  • Great customer service! Fantastic staffs.

    Lily Tran
  • Wow, thank you ladies my dress was perfect. You made me feel so special, every time I came for a fitting you were lovely.

    Teesdale Rush
  • Jean is absolutely fabulous – unflustered even when she’s run off her feet- Fantastic service and great attention to detail-Thank you so much for all your help and lovely chats

    Christine Turnbull
  • After an awful experience with a few stores, I stumbled across always and forever bridal and I couldn’t have been happier! Lily found my dream dress in the first go and both girls there were amazing helping me with everything you could think of

    Greta Fox

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