About Us

Bridal - Bridemaids and Wedding Dresses Melbourne

Always and Forever

At Always and Forever Bridal International, Melbourne – London, We pride ourselves on being the leading premier bridal wedding dresses stockist in Melbourne. We support one of the largest collections of beautiful wedding gowns in Melbourne. Always and Forever carry award winning bridal and exclusive designers from Australia and around the world;- such as Sophia Tolli, Ellis Bridal, Peter Trends, Pronovias, Rosa Clara, Fara Sposa, Mon Cheri, Oppulence, Romantica of Devon, Mori Lee, Madeline Gardener New York, La Sposa, St Patrick, Ian Stuart and many more.

With over 28 years in the Industry, Always and Forever Bridal International is a family run and owned business, renowned for its customer service, Always and Forever has become Melbourne’s most sort after and trusted bridal store, for brides to be when shopping for their Wedding Gowns and Bridesmaid Dresses.

Designer Wedding Dresses and Gowns Melbourne

Always and Forever Bridal International is based in the heart of Melbourne’s most famous fashion precinct, based on Collins Street, Melbourne. With globally acclaimed fashion houses sourced from around the world, from Europe to the United States as well as some of Australia’s finest designers. We are synonymous with bringing the newest designer catwalk wedding dress collections from London, Barcelona and New York to name but a few.

Our dedicated bridal stylists will help guide you on your journey to find the most amazing wedding dress, to suit your individual personality and style. With a sense of style our professional team are here to listen and create a truly amazing experience, never to be forgotten.

Custom Wedding Dress Service Melbourne

The perfect gown is only limited to your own imagination as we now have our Custom Design Bridal Service. Where you can create your own personalised wedding dress, from Vintage to Boho, Princess Classic to Modern sleek designs. Always and Forever are committed to providing our brides with the ultimate designer experience here in Melbourne.

Our flagship store in Melbourne, is located at the Level 1, 340 Collins Street, Melbourne. We carry an exquisite collection of Bridal gowns, Evening wear and Prom gowns, along with a large selection of accessories, everything you could need for all those special occasions.

Designers such as Ian Stuart, who are exclusive in Australia to Always and Forever, as well as Pronovias, La Sposa, Mon Cheri, Rosa Clara, Peter Trends, Ronald Joyce, Madeline Gardner, Victoria Jane, Mori Lee, Mark Lesley, Romantica of Devon and more.

Always and Forever have been established for over 20 years in the UK, we hold a large selection of some of the finest gowns from around the world. Our success is due primarily to our customers recommendations, that is why you are important to us. Our aim is for you to relax and enjoy the experience, we don’t make any demands, (no maximum time limit, no limit to the amount of gowns you may try), we are here purely for you, so that you may experience the magic.

We pride ourselves in our friendly and professional service, so thank you for taking the time to visit our site and we look forward to seeing you soon, at one of our stores.

Check out our Designers

See What Our Brides say about us

As voted at The Melbourne Bridal & Honeymoon Expo 2016

A&F BRIDES

It was my first bridal gown consultation and I was very nervous, thinking it would be a very stressful process and I wouldn’t be able to find anything that suited me. It turned out to be a delight. Lauren and the seamstress were extremely helpful and pleasant. Lauren in particular is an expert in bridal gowns and she gave me a lot of great advice, and she answered any questions I had thoroughly. They made it a super fun and exciting experience not only for me but also for my friends who accompanied me. I would strongly recommend Always & Forever Bridal.

Huyen Dau
Marisa was an absolute pleasure to deal with, she showed me her complete attention from our first interaction, understood my vision and helped me find my dream dress. The experience felt comfortable and easy from the start, she was patient, concise and non pressuring throughout my consult and showed a genuine passion for her work. The boutique had an impeccable variety of dresses on offer and completely exceeded my expectations. Thank you to Marisa and the other ladies for delivering such a beautiful experience and for helping me to find my dream gown!!

Jessica Fearn
My consultant was very helpful and patient. She was kind and gave good advice. The wedding dresses were beautiful with a good variety. Would definitely recommend the Always and Forever to others!

Jia Lin Lee
After going to another bridal boutique I felt deflated and feeling like I’ll never find a dress because I wasn’t a size 8. The person at this boutique was trying to pressure me into buying a dress that did not flatter me in any way and told me that the dresses I liked wouldn’t look good on someone my size, I had a baby 3 months ago and still getting used to my new body so my confidence was shattered. This was until I met Cecelia. She made me feel more confident. She picked me up off the ground (figuratively) and made me feel like I could be a beautiful bride. I went in with minimal direction from me and even with that she found me THE dress and most importantly made me feel beautiful. I can not thank her enough for her help and making me feel like a human and not a sale.

Jamie Horn
Thank you for a great experience. I didn’t feel rushed. My consultant made me feel very comfortable. I had put on weight and trying on wedding dresses has not been enjoyable experience but my consultant was very helpful and understanding and I had fun trying on the dresses with her.

Mary Ann Dobran
Thank you Always and Forever Bridal in helping me to find my perfect gown!!!

Firstly, all of the staff at your store are absolutely amazing and go out of there way to make you feel welcome. My consultant was CC and she truly went above and beyond to help make shopping for my wedding dress a special experience. CC was supportive, kind and had a great sense of humor which made the whole dress shopping experience relaxing and fun. CC listened to what I had to say and helped to translate my wedding vision into a dress (even taking the time to construct a mock bouquet in my wedding colours!). I am a larger girl and CC took so much care to help me look beautiful in every gown I tried on, putting in the effort to ensure the fit of each dress was “just right” (having been to three other store before Always and Forever, I know that not all consultants or stores do this). CC took the time to make me (and my family) feel special and I cant express how my grateful I am for the help she has given me.

Secondly, I was very impressed by the variety of gowns the store stocks. I loved that all the dresses were layed out by silhouette, it helped to make it easy to find the style you were looking for.

All in all, I would rate and recommend Always and Forever Bridal – amazing from start to finish!

Victoria Snibson
Tamara Aguirre was such a delight.
She was very patient and attentive. I am a returned customer I purchased my first dress in March and decided to purchase the second dress as I will be having two receptions.
I am obsessed with the second dress I purchased today. Thanks to Tamara, she listened to what I wanted in a dress. She is a great value to your business. I cannot wait to wear this gown in November.

Sulianna Oen