• Why do I need to make an appointment to try on wedding gowns?

    At Always and Forever we pride ourselves in our attention to detail and customer service, in order to give you the full attention you deserve we like to book you one of our experienced consultants, this is why appointments are necessary.

  • How long is my appointment?

    Bridal gown appointments are usually 1 hour.

  • Who should I bring to my appointment?

    Bring your closest family member or friend whose opinion you value, who knows your personality well and with whom you want to share the experience of buying your gown.

  • What should I bring to my appointment?

    We suggest bring any pictures of dresses you’ve seen on pintrest, magazines, on social media, or that you’ve tried on elsewhere. Bring an open mind remember this is a journey which should be fun experience and don’t be surprised if you find “YOUR DRESS” on your first visit this is not unusual.

  • What size gowns are available in store?

    Our sample sizes vary average 12, 14, however we do have samples in 8, 10, along with a range of some smaller and larger sizes.

  • When should I order my Accessories

    We always suggest trying everything on together at the time of purchasing your gown, as several designers can take a few months to order. If unsure whether you wish to where a veil or headpiece you can still purchase from some designers at a later date. You may just be limited to whom can supply in the time frame and if they have available stock.

  • Can prices change

    Yes, we usually are notified every 6 months on prices changes. However due to international currency conversions and exchange fees on some gowns, this can happen more frequently.  This is where Sales are a good way to seek value for money on purchases of all existing stocked gowns.


  • How far in advance do I need to order my gown?

    It is never to early to start looking for your gown. An ideal time is around 8 – 12 months prior to your planned wedding date. This is based on lead times for manufacture, as well as fitment of your gown and any customisation that you may require. Some designers are also able to offer rush delivery on gowns, this does incur a fee on most occasions. However if there is not enough time even for a rush order some you may be able to purchase the sample gown from the rack.

  • What is a special-order gown?

    Most gowns are special-order. A special-order gown is made specifically for you by a designer, based on the measurements we take that determines the size we order for you, the designer uses their pattern that is closest to your measurements ie size 6, 8 and so on to create your gown. We then fit it to perfection for your body.

  • What are the price ranges for your gowns?

    Our stunning collection of gowns start average between $2000 to $3000, However we start under $1000 and go up to around $7,000. Off-the-rack samples are usually discounted up to 70% off.

  • When should I expect to receive my gown?

    Typically your gown arrives 4 – 6 months from ordering unless otherwise specified. Your dress is delivered directly to us from the designer. We then have a quality control check on each gown. Once we are satisfied the gown is perfect, we’ll call you to schedule your fitting and final payment.

  • How do I pay for my gown?

    We except all major credit cards, Visa/Mastercard as well as cash. On placement of your order a 50% deposit is required. When your gown arrives in store and passes our quality control check, we’ll contact you to schedule your fitting. At that point, we require payment of the remaining 50% balance. If purchasing a sample gown off the rack, we require 100% payment at the time of purchase.


  • When shall I schedule my first fitting?

    We’ll contact you when your dress has arrived and then schedule a fitting; generally, these fittings will be around 6-8 weeks before your.

  • What should I bring to my first fitting?

    We advise you bring your shoes and if you are wearing any special undergarments on your wedding day, in order to have your gown properly fitted through the bodice and hemline.

  • How many fittings will I need?

    Usually, 2-3 fittings are required to ensure a perfect fit. After the final fitting, your gown is pressed ready for you to take home.


  • Will you ship my gown out of Melbourne for me?

    Yes, we can ship your gown within Australia and anywhere else in the world you require. Shipping fees apply.


  • What is a trunk show?

    A trunk show is an in-store event by an individual designer, this usually takes place lasting one to three days, where you can view and buy from a designer’s latest collection long before they hit the stores here in Australia. When finding the dress of your dreams at a trunk show, it is always good to be prepared to make a decision that day, as gowns will not be in store once the trunk show is finished. Click here to view Trunk Shows

  • What does a rush order mean?

    This is where the Designer may need to cut and ship your gown faster than their normal delivery time frame, it is not always possible but when we can we will offer a rush” order, this entails an additional fee by the designer. In some cases, your gown may arrive 1-4 weeks before your wedding.

  • HELP! I’m getting married in less than a few months – is still possible to get a gown from you?

    Yes we can definitely help. Your options include buying one of our samples gowns off the rack. We also suggest a consultation with one of our consultants as some designers may still be able to meet your time frame.

  • What if I still have more questions.

    Please feel free to contact us, we would be more than happy to assist in answering any further questions or queries you may have.


  • It was my first bridal gown consultation and I was very nervous, thinking it would be a very stressful process and I wouldn’t be able to find anything that suited me. It turned out to be a delight. Lauren and the seamstress were extremely helpful and pleasant. Lauren in particular is an expert in bridal gowns and she gave me a lot of great advice, and she answered any questions I had thoroughly. They made it a super fun and exciting experience not only for me but also for my friends who accompanied me. I would strongly recommend Always & Forever Bridal.

    Huyen Dau
  • Marisa was an absolute pleasure to deal with, she showed me her complete attention from our first interaction, understood my vision and helped me find my dream dress. The experience felt comfortable and easy from the start, she was patient, concise and non pressuring throughout my consult and showed a genuine passion for her work. The boutique had an impeccable variety of dresses on offer and completely exceeded my expectations. Thank you to Marisa and the other ladies for delivering such a beautiful experience and for helping me to find my dream gown!!

    Jessica Fearn
  • My consultant was very helpful and patient. She was kind and gave good advice. The wedding dresses were beautiful with a good variety. Would definitely recommend the Always and Forever to others!

    Jia Lin Lee
  • After going to another bridal boutique I felt deflated and feeling like I’ll never find a dress because I wasn’t a size 8. The person at this boutique was trying to pressure me into buying a dress that did not flatter me in any way and told me that the dresses I liked wouldn’t look good on someone my size, I had a baby 3 months ago and still getting used to my new body so my confidence was shattered. This was until I met Cecelia. She made me feel more confident. She picked me up off the ground (figuratively) and made me feel like I could be a beautiful bride. I went in with minimal direction from me and even with that she found me THE dress and most importantly made me feel beautiful. I can not thank her enough for her help and making me feel like a human and not a sale.

    Jamie Horn
  • Thank you for a great experience. I didn’t feel rushed. My consultant made me feel very comfortable. I had put on weight and trying on wedding dresses has not been enjoyable experience but my consultant was very helpful and understanding and I had fun trying on the dresses with her.

    Mary Ann Dobran
  • Thank you Always and Forever Bridal in helping me to find my perfect gown!!!

    Firstly, all of the staff at your store are absolutely amazing and go out of there way to make you feel welcome. My consultant was CC and she truly went above and beyond to help make shopping for my wedding dress a special experience. CC was supportive, kind and had a great sense of humor which made the whole dress shopping experience relaxing and fun. CC listened to what I had to say and helped to translate my wedding vision into a dress (even taking the time to construct a mock bouquet in my wedding colours!). I am a larger girl and CC took so much care to help me look beautiful in every gown I tried on, putting in the effort to ensure the fit of each dress was “just right” (having been to three other store before Always and Forever, I know that not all consultants or stores do this). CC took the time to make me (and my family) feel special and I cant express how my grateful I am for the help she has given me.

    Secondly, I was very impressed by the variety of gowns the store stocks. I loved that all the dresses were layed out by silhouette, it helped to make it easy to find the style you were looking for.

    All in all, I would rate and recommend Always and Forever Bridal – amazing from start to finish!

    Victoria Snibson
  • Tamara Aguirre was such a delight.
    She was very patient and attentive. I am a returned customer I purchased my first dress in March and decided to purchase the second dress as I will be having two receptions.
    I am obsessed with the second dress I purchased today. Thanks to Tamara, she listened to what I wanted in a dress. She is a great value to your business. I cannot wait to wear this gown in November.

    Sulianna Oen

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