Events

A LITTLE KNOW HOW ON DESIGNER TRUNK SHOWS FOR NEW BRIDES TO BE…

When we view a new line at the New York and London Bridal Fashion Weeks, we don’t take the full collection, instead we make a curated selection for each of our stores. A trunk show is an exclusive event hosted by Always and Forever Bridal giving brides the opportunity to view a wider selection of the full collections by a particular designer, that isn’t necessarily available in our boutiques at any other time, so a trunk show is the perfect occasion to be one of the first bride’s to be to chose a gown from the new season before anyone else. 

Given that trunk show styles are available for such a limited time, trunk show appointments are highly recommended for trying these featured designer’s pieces. They are particular suited to brides who have a definite interest in the designer being hosted! Should you fall in love with a dress at the trunk show, we offer an exclusive trunk show discount and a 50% deposit will be required to secure your order. Please keep in mind some pieces will not be able to be ordered or tried on again after these events.

  • Sample Sale

    06/20 - 06/22

    Sample Sale

    Fri - Sun

    Say Yes to the Dress—for Less!
    Join us for our EOFY Sample Sale, 20th to 22nd June 2025 at Level 1, 340 Collins Street, Melbourne, from 10:00 AM to 5:00 PM.

    Shop designer wedding gowns at up to 80% off, with styles starting from $199! Don’t miss out—once a gown is gone, it’s gone!

    ✨ What You Need to Know:

    • One guest only due to limited space.

    • Appointments required—secure your 1-hour session online now!

    • Stock is limited by size and style—it’s first in, best dressed.

    • Sample gowns only—no holds, returns, or exchanges.

    • Gowns are available in sizes 6–24 and you’ll take it home the same day!

    Book Appointment Learn More