Trunk Shows



When we view a new line at the New York and London Bridal Fashion Weeks, we don’t take the full collection, instead we make a curated selection for each of our stores. A trunk show is an exclusive event hosted by Always and Forever Bridal giving brides the opportunity to view a wider selection of the full collections by a particular designer, that isn’t necessarily available in our boutiques at any other time, so a trunk show is the perfect occasion to be one of the first bride’s to be to chose a gown from the new season before anyone else. 

Given that trunk show styles are available for such a limited time, trunk show appointments are highly recommended for trying these featured designer’s pieces. They are particular suited to brides who have a definite interest in the designer being hosted! Should you fall in love with a dress at the trunk show, we offer an exclusive trunk show discount and a 50% deposit will be required to secure your order. Please keep in mind some pieces will not be able to be ordered or tried on again after these events.


Thursday January 24th – Tuesday February 5th 2019

Our Collins Street Studio,
Level 1, 340 Collins Street, Melbourne, 3000

Receive an exclusive 10% off this Collection


Tuesday February 12th – Sunday February 17th 2019

Our Collins Street Studio,
Level 1, 340 Collins Street, Melbourne, 3000

Receive an exclusive 10% off 2019 Collection Gowns


  • I just bought my wedding dress from here Jean and Cheryl were amazing they made the experience so enjoyable and special I would highly recommend all brides to start their dress journey here you won’t need to go any further. Cannot rate them highly enough!!

    Rosalyn Johnson
  • The staff are friendly. the dress I wanted was delayed, but staff were polite and apologetic about it. Decent dresses here too.

    Fi W
  • The staff here are next level. They are a cut above every other bridal shop I’ve been to. The staff are just amazing and the dresses are lovely. As good as the other fancy boutiques around Melbourne.

    Adam Lockwood
  • I cannot praise the ladies at Always and Forever enough. They were patient, welcoming and so helpful with dress choices. I spent hours here over my visits and was always met with knowledgeable advice – from travelling abroad with my dress to personalised additions they could make to the dress to make it more my own. Honestly take the time to visit this shop, it’s a little gem.

    Hannah George
  • The service here was top notch. I phoned them with an emergency request for a vale that I needed for a friends wedding in 2 hours time. The ladies were so accomodating, no fuss, took all my requests and made the vale within the hour. Such a relief and beautiful result. Thank you!!!

    Elisa Richardson
  • Thank you for helping us celebrate our wedding day.

    Dan & Cat
  • Great customer service! Fantastic staffs.

    Lily Tran
  • Wow, thank you ladies my dress was perfect. You made me feel so special, every time I came for a fitting you were lovely.

    Teesdale Rush
  • Jean is absolutely fabulous – unflustered even when she’s run off her feet- Fantastic service and great attention to detail-Thank you so much for all your help and lovely chats

    Christine Turnbull
  • After an awful experience with a few stores, I stumbled across always and forever bridal and I couldn’t have been happier! Lily found my dream dress in the first go and both girls there were amazing helping me with everything you could think of

    Greta Fox

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