LIVING HERITAGE

Ellis Bridals is a pioneer of luxury British bridal. Established in 1912 in London, Ellis Bridals is now exclusively available in luxury independent boutiques worldwide.

Ada Ellis honed her craft by creating bespoke dresses for London’s early 20th Century aristocracy. The birth of Ellis Bridals came when on a bright January day in 1910 Ada herself walked down the aisle to marry Sam in the very first Ellis wedding gown. Her distinctive, elegant style struck a chord and word spread fast. Demand grew as brides across England clamoured for an original Ellis Bridals creation. The brand blossomed, carving a place at the forefront of British bridal-wear. Believing that you should work surrounded by what you love, in the 1960s Ada opened her central London Atelier.

The couple became a family and their children grew up surrounded by their parents’ devotion to design that has spanned the generations. In turn, Regine Ellis and her son James have become the co-creators of the legacy that continues to charm and enchant brides globally. True to Ada’s words, family bonds have kept the heart of Ellis Bridals in London, where it has always been.

Ellis Bridals is now over 100 years old, a century of living heritage that continues to inform and refine the design process. When a bride chooses Ellis Bridals, she chooses a little story. A gown embedded with history, tradition and love.

 

 

OUR PROMISE

We adore the confidence of the Ellis bride. Modern and creative, she understands that she is unique, and desires and deserves a dress to reflect her. We understand that our bride looks for designs that are beautifully made and style-led: quintessentially her. Her style is her essence: luxe femininity that is effortlessly individual.

We create for her moment. For her once in a lifetime dress, the one dreamed of since childhood. Constantly taking inspiration from over 100 years of archives of fine embellishments and delicate beadwork – each stage of design is carefully considered to ensure that every dress is as timeless and unique as our bride and her wedding. We create intricate little details to intrigue and enhance. Honed by over a century of experience, we continue to refine our expert construction, gifting our bride a truly perfect silhouette – just for her.

‘Your wedding dress should feel like you; a design that quintessentially expresses and enhances your individual beauty, having you feeling feminine and understatedly sensual. A lot of hands, hearts and creativity are required to make a bridal gown. Everything we do, from our in-house London designs, the fabric we use to all that is elegant, beautiful and exclusive comes with a guarantee of exquisite attention to detail and excellent service.’

Regine Ellis | Creative Director of Ellis Bridals

 

 

 

A&F BRIDES

  • It was my first bridal gown consultation and I was very nervous, thinking it would be a very stressful process and I wouldn’t be able to find anything that suited me. It turned out to be a delight. Lauren and the seamstress were extremely helpful and pleasant. Lauren in particular is an expert in bridal gowns and she gave me a lot of great advice, and she answered any questions I had thoroughly. They made it a super fun and exciting experience not only for me but also for my friends who accompanied me. I would strongly recommend Always & Forever Bridal.

    Huyen Dau
  • Marisa was an absolute pleasure to deal with, she showed me her complete attention from our first interaction, understood my vision and helped me find my dream dress. The experience felt comfortable and easy from the start, she was patient, concise and non pressuring throughout my consult and showed a genuine passion for her work. The boutique had an impeccable variety of dresses on offer and completely exceeded my expectations. Thank you to Marisa and the other ladies for delivering such a beautiful experience and for helping me to find my dream gown!!

    Jessica Fearn
  • My consultant was very helpful and patient. She was kind and gave good advice. The wedding dresses were beautiful with a good variety. Would definitely recommend the Always and Forever to others!

    Jia Lin Lee
  • After going to another bridal boutique I felt deflated and feeling like I’ll never find a dress because I wasn’t a size 8. The person at this boutique was trying to pressure me into buying a dress that did not flatter me in any way and told me that the dresses I liked wouldn’t look good on someone my size, I had a baby 3 months ago and still getting used to my new body so my confidence was shattered. This was until I met Cecelia. She made me feel more confident. She picked me up off the ground (figuratively) and made me feel like I could be a beautiful bride. I went in with minimal direction from me and even with that she found me THE dress and most importantly made me feel beautiful. I can not thank her enough for her help and making me feel like a human and not a sale.

    Jamie Horn
  • Thank you for a great experience. I didn’t feel rushed. My consultant made me feel very comfortable. I had put on weight and trying on wedding dresses has not been enjoyable experience but my consultant was very helpful and understanding and I had fun trying on the dresses with her.

    Mary Ann Dobran
  • Thank you Always and Forever Bridal in helping me to find my perfect gown!!!

    Firstly, all of the staff at your store are absolutely amazing and go out of there way to make you feel welcome. My consultant was CC and she truly went above and beyond to help make shopping for my wedding dress a special experience. CC was supportive, kind and had a great sense of humor which made the whole dress shopping experience relaxing and fun. CC listened to what I had to say and helped to translate my wedding vision into a dress (even taking the time to construct a mock bouquet in my wedding colours!). I am a larger girl and CC took so much care to help me look beautiful in every gown I tried on, putting in the effort to ensure the fit of each dress was “just right” (having been to three other store before Always and Forever, I know that not all consultants or stores do this). CC took the time to make me (and my family) feel special and I cant express how my grateful I am for the help she has given me.

    Secondly, I was very impressed by the variety of gowns the store stocks. I loved that all the dresses were layed out by silhouette, it helped to make it easy to find the style you were looking for.

    All in all, I would rate and recommend Always and Forever Bridal – amazing from start to finish!

    Victoria Snibson
  • Tamara Aguirre was such a delight.
    She was very patient and attentive. I am a returned customer I purchased my first dress in March and decided to purchase the second dress as I will be having two receptions.
    I am obsessed with the second dress I purchased today. Thanks to Tamara, she listened to what I wanted in a dress. She is a great value to your business. I cannot wait to wear this gown in November.

    Sulianna Oen

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